It’s the transfer craze of the summer it seems. And clubs’ increasingly more imaginative – though not necessarily entertaining – ways of announcing a new signings appears to have reached a crescendo over the past few weeks.

In fact, if you doubt us, check out this article that we have already done on the best and worst efforts so far…

The best (or worst) transfer announcements on Twitter this summer

But Southampton have pulled off an absolute belter – mocking themselves and all the other clubs with their over-zealous efforts so far with a deliberately anti-climatic video of their most recent new deal.

It features, of course, reserve goalkeeper Stuart Taylor, formerly of Arsenal fame, who has just signed a one-year extension to his deal..

As the saying goes, if you can’t laugh at yourself…

Well played, Southampton!